|BP Launches Starbucks Coffee in Select Markets|
|Friday, 31 August 2012 10:48|
TORONTO — Starbucks coffee is set to debut on the menu at select Boston Pizza locations.The business partnership will bring Starbucks Blonde Roast coffee and Tazo teas to B.C., Northern Alberta., Quebec and Atlantic Canada Boston Pizza restos, beginning in September. Additional markets will launch the products early next year.
“When we identified an opportunity to enhance our coffee program as part of our new menu launch, we immediately thought of Starbucks,” said Ken Otto, COO for Boston Pizza International. “We know how important coffee is to guests, and [we‘re] pleased to pair the quality and range of Starbucks coffee and premium Tazo teas with our new menu offerings.”
“This presents a tremendous opportunity to expand our presence with brewed coffee in both rural and suburban markets,” said Ward McKay, VP, Starbucks Coffee Canada.