|Wendy’s Canada Tests New Concept|
|Thursday, 27 October 2011 14:51|
ETOBICOKE — As part of Wendy’s North American testing initiative, the customers of Wendy’s Etobicoke, Ont., store can now try new menu items in a modern setting.
The new concept store will feature Redhead Roasters proprietary blend coffee and fresh-baked goods, including oatmeal bars, cookies, muffins and brownies alongside a new customer-ordering process, digital menu boards, new service staff uniforms and redesigned product packaging.
“This is a very different experience from what Wendy's customers are used to,” said Ron Baugh, senior vice-president of Wendy’s Restaurants of Canada. “Three years of research and feedback from thousands of people are reflected in this exciting new concept store. The changes are more than cosmetic. We’ve updated our customer experience indoors and out as well.”
The new restaurant concept has been designed to deliver more open space, brighter dining rooms with bigger windows and a variety of seating options, from booths to cosy chairs around a fireplace. The new concept is also equipped with free Wi-Fi. Customers will be able to view baking and prep areas, keeping Wendy's fresh food story front and centre.
The first Canadian concept store is located at 1569 The Queensway in Etobicoke, Ont. A second Canadian modern location is slated to open in Kingston, Ont., in December.