|Taco Bell Reinvents Breakfast Menu|
|Tuesday, 04 September 2012 12:11|
IRVINE, Calif. — Taco Bell has introduced the A.M. Crunchwrap and Mtn Dew A.M. to its FirstMeal breakfast menu, available in participating U.S. restaurants.
“With the A.M. Crunchwrap, we’ve taken the breakfast ingredients Americans love — like eggs, bacon or sausage [and] melted cheese — and added a crispy hash brown and wrapped it in our famous Crunchwrap,” said Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.
In addition to the new A.M. Crunch Wrap, the company has also introduced Mtn Dew A.M., a combination of Mountain Dew and Tropicana Orange Juice mixed in-store. The new breakfast products are available at more than 815 participating U.S. restaurants, which open their stores and drive-thrus one hour early for FirstMeal.
The FirstMeal menu was introduced in January 2012 in Western states; it continues to roll out to new Taco Bell restaurants.