|Lunch Takes a Hit|
|Friday, 24 February 2012 13:59|
CHICAGO — During the past year, Canadians have cut back on restaurant lunch purchases by 37 per cent, according to a report from the Chicago-based research firm, Technomic.
“Consumers are cutting back on away-from-home lunches primarily to save money,” said Sara Monnette, director of Consumer Research at Technomic.
“Consumers across all age groups consider cost, value and specials when purchasing lunch at a restaurant. Restaurants can appeal to these consumers seeking value and help justify costs through higher quality and added convenience such as faster service.”
Despite its decline, the “Canadian Lunch Consumer Trend Report” shows that lunch continues to be an important daypart, with 41 per cent of consumers purchasing it from a foodservice location at least once a week. Consumers are loyal at lunch with 48 per cent saying they primarily visit the same handful of restaurants.
The report polled 1,000 consumers, revealing information about lunch consumption, purchasing behaviour, attitudes and preferences. For more details on the Technomic consumer trend report, visit technomic.com.
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