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Friday, 11 December 2009 17:07
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OAK BROOK, Ill. — Looking to attract business from the young adult set, and also to capitalize on the hype surrounding Canadian director James Cameron’s upcoming oeuvre Avatar, McDonald's has announced plans to bring unique digital experiences to its customers through a partnership with Cameron and Twentieth Century Fox.

"We're engaging consumers around the world with one of the most unique digital experiences we've ever created to share James Cameron's vision for Avatar," said McDonald's global chief marketing officer, Mary Dillon. "McDonald's partnership with Avatar gives us the opportunity to bring this adventure alive in our restaurants and online with innovative technology and creativity, all at the value customers expect from us."

At the global announcement webcast, McDonald's reps showed sneak peeks of several cutting-edge, interactive experiences. The exclusive digital content provides a virtual experience of Pandora, the world where Avatar takes place, via high-resolution, 360-degree views.

Cameron provided an overview of his new film, while Oscar-winning producer Jon Landau led a guided tour of Pandora through McDonald's digital content. "McDonald's has taken my vision of Pandora from the big screen to the computer screen and beyond," Cameron said. "Avatar has been my dream for 14 years, and I am extremely happy with how McDonald's is bringing it to life in their restaurants and online."

Landau, who collaborated with McDonald's to develop the digital experiences, said, "People are going to be captivated by the realism of their experiences. McDonald's is bringing Avatar's world to life using new cutting-edge technologies to offer that 'wow' factor. They're really cool."