|Maple Leaf Launches New Website|
|Friday, 18 May 2012 11:37|
TORONTO – Maple Leaf Consumer Foods announced the launch of a new foodservice website, mapleleaffoodservice, a one-stop resource for foodservice industry professionals.
The website includes detailed information on hundreds of Maple Leaf Foodservice products, recipe ideas and resources to help operators improve their businesses. It features informative videos from Chef Keppy and quarterly themes that show operators how to incorporate current trends into their menu planning and operations. It also incorporates useful tools such as a cost calculator and an informative video about how to select the right bacon. In addition, the website will showcase the opportunities in Maple Leaf’s state-of-the–art ThinkFOOD! innovation facility .
“Mapleleaffoodservice.com is an easy- to-use resource full of valuable information for operators,” said Scott Strickland, Senior Director of Marketing for Maple Leaf Foodservice. “Our customers’ operations are broad and unique, and we want to provide each of them with the latest foodservice information to help them better plan and grow their businesses.”
Most importantly, the website offers a personal touch. “Relationships matter,” says Chris Compton, Senior Vice President of Foodservice Sales and Marketing. “For over a century, we have been serving the restaurant industry by offering quality products, backed by trusted individuals and tools. This website is an extension of our commitment and it’s our goal to have our customers rely on it as a valued resource in running their business.”
The site will link to other Maple Leaf Foodservice online properties, including thedishonline.ca for healthcare operators and the Indulge Rewards foodservice loyalty program at indulgerewards. It is also available in French: servicealimentairemapleleaf.
Maple Leaf Consumer Foods – Foodservice, is a division of Maple Leaf Foods Inc. Maple Leaf Foods Inc. is a leading food processing company, headquartered in Toronto, Canada. The Company employs approximately 19,500 people at its operations across Canada and in the United States, the United Kingdom, and Asia. The Company had sales of $4.9 billion in 2011.
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