Technology, social media and online shopping is changing the dynamics of consumerism. As a result, Canadians are changing how they interact with businesses and seeking information about products before they purchase them. These days, they’re reading peer reviews and becoming educated about how, when and why they should spend money. This change is influencing consumers across age cohorts, but it’s particularly influencing millennials.

Post-hibernation  foodservice behaviour

Spring is in the air, and Canadians are eager to embrace the new season. This means many will shed their winter layers and end this year’s hibernation by visiting restaurants more often. Every spring there are consistent increases in many areas in foodservice, from food to dayparts to operator types. The question is: how can operators use this information to guide their spring menu and increase traffic?

Canada’s 2009 economic downturn hit the full-service restaurant (FSR) segment hard. But, now there are positive signs that increases in visits to this large market segment may help boost the foodservice industry’s recovery in 2013.

It’s no surprise the modern mom is busy shifting her time between work, the family and homemaking, but are restaurant operators remembering to respond to that market? These days there are an estimated two-million families in Canada with parents who both work. As a result, going out to dinner becomes a time-saver, which means it’s important for operators to capitalize on that market.