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Show Guide Placement
In 2008, Foodservice and Hospitality will publish four Show Guides in January, February, March and September.
The 2008 Show Guides provide exclusive on-site and advance distribution to show attendees (The BC Foodservice Expo, The CRFA Show, ApEx, The Alberta Foodservcice Show). The Show Guides are polybagged along with the regular magazine issue prior to the show.
Advertising in the Show Guides ensures
- buyers can pre-plan their show schedule and visit your booth;
- advance interest in your products (and your show specials);
- increased booth traffic with buyers;
- coverage of buyers and purchasing decision-makers who may not be able to attend the show;
- placement for your company on the on-line listing that generates leads (E-Response).
Your three advertising options
1. Spotlight
- Your 1/6-page ad includes a
B&W or colour photo,and
approx. 50 words of copy,
opposite a detailed floor plan
to pinpoint your specific
location at the show. - B.C Foodservice Expo Rates: B&W ad: $520 net; 4-colour ad: $675 net
- CRFA Show Rates: Double Spotlight ads: $2,100 net;
Single Spotlight ad:$1,075 net - ApEx Rates: B&W ad: $420 net; 4-colour ad: $575 net
- Alberta Foodservice Show Rates: B&W ad: $420 net; 4-colour ad: $575 net
2. Show Guide Cover Positions
- B.C Foodservice Expo Rates: IFC, IBC: $3,200; OBC: $3,700
- CRFA Show Rates: IFC, IBC: $7,180; OBC: $7,680
- ApEx Rates: IFC, IBC: $3,200; OBC: $3,700
- Alberta Foodservice Show Rates: IFC, IBC: $3,200; OBC: $3,700
3. Show Guide Full-page Ad
- B.C Foodservice Expo Rates: 4-colour full pages: $3,000
- CRFA Show Rates: 4-colour full pages: $5,300
- ApEx Rates: 4-colour full pages: $2,700
- Alberta Foodservice Show Rates: 4-colour full pages: $2,700
Advertising Closing Dates - Show Guides 2008
- BC Foodservice Expo: Ad Close: Nov 23, 2007
- CRFA Show: Ad close: Jan 2, 2008
- ApEx: Ad Close: Jan 28, 2008
- Alberta Foodservice Show: Ad Close: Aug 28, 2008
For more information contact your Foodservice and Hospitality account manager. In Canada, call 416-447-0888 or e-mail info@foodservice.ca; in the U.S., contact Wendy Gilchrist at 978-689-0230 or e-mail wgilchri@netcom.com
