|Fairmont Highlights Eco-Certified Salmon|
|Written by Rosanna Caira|
|Wednesday, 18 November 2009 15:00|
TORONTO — It was billed as a celebration. True North Salmon, a division of Cooke Aquaculutre, was in Toronto this week to present its eco-certified salmon to its partners, customers and supporters, who have contributed to this environmental milestone, a first in North America.
According to Mike Cooke, of Cooke Aquaculture, “The Seafood Trust eco-label identifies True North Salmon’s commitment to strict guidelines regarding sustainability. We’re respectful of the environment in our approach to doing business,” he said, highlighting the various audits that must be passed. “It illustrates that our people have taken pride in our products. Not only does this certification identify premium products, but it also shows our commitment to sustainability and low-impact farming.” Cooke says the efforts are paying off. “It’s one thing to sell [the idea] to upper management, but we’re getting buyers in from all levels. Our employees also recognize the value of working to a higher standard.”
In celebration of the achievement, Garcelon will re-launch the menu at the Royal York to include Seafood Trust-Certified Eco-Label Atlantic salmon.