MONCTON, N.B. — Pizza Delight has embraced the local movement, adding some 100-kilometre talent to its most recent ad campaign in Atlantic Canada.

In a series of four 30-second television commercials, airing throughout the year, four of the chain’s top franchisees from the region are featured — one in each ad — sharing their own stories about the food, the brand and their community.

“Pizza Delight restaurants are heavily rooted in their communities and the same is true about our franchisees that own and operate them,” says André Levesque, vice-president of Marketing at Pizza Delight. “Our franchisees are our best ambassadors and having them star in our latest commercials just seemed like the natural thing to do. They embody the Pizza Delight brand and they each have their own unique and interesting story to tell. We thought it would be fun to let them share it with their public.”

SAINT JOHN, N.B. — While recent investigations into farmed salmon fishing reveal unsettling realities when it comes to the environmental impact of the practice, one New Brunswick researcher says improving those conditions could simply be a matter of diversity.

According to a report from CBC News, Thierry Chopin at the University of New Brunswick in Saint John, has found that growing mussels and seaweed along with farmed salmon can help both the environment and the bottom line.

FREDERICTON — July was a good month for the East Coast, with a 25 per cent jump in U.S. tourism recorded at the busiest N.B. border crossing, CBC News reports.

After a few difficult years of a dwindling worldwide economy, parity with the U.S. dollar and new passport rules, the influx of tourists is welcome news.

FREDERICTON — New Brunswick’s commercial foodservice industry will hit a monetary milestone when it reaches $1 billion in sales this year.

The Canadian Restaurant and Foodservices Association (CRFA) shared the achievement with Premier Shawn Graham yesterday, Aug. 18, presenting the premier with a personalized chef jacket.